
We’re drowning in fashion waste. Right now, we have enough clothing to dress the next six generations, yet fast fashion keeps cranking out more. ThredUp found that nearly 27 million brand-new festival outfits were expected to be bought for just one festival season—and one-third were going to be worn only once.
🔥 One garbage truck full of clothes is burned or dumped in a landfill every second!
👕 Clothing production has more than doubled since 2000, with people buying 60% more clothes annually.
💧 It takes 700+ gallons of water to make just 1 cotton T-shirt—that’s enough to sustain 1 person for 900 days!
Let’s dive into some ways we can dress smarter and reduce our fashion footprint.


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Greenwashing is a deceitful marketing tactic used to make products appear more environmentally friendly than they really are 😳 Greenwashing is a major obstacle to addressing climate change 😟
Want to spot the fakes? 🔎 The Good On You directory provides detailed information on brands’ sustainability practices and can help identify potential greenwashing claims.

Imagery
Using eco-symbols ♻️ or images of the natural world 🪶

Ignoring the Full Lifecycle
Focusing on the production process while ignoring the impacts the come after
* example: decreasing fabric waste when making Polyester (plastic-based) clothing, which then sheds millions of microplastics when washed 🌊

Selective Disclosure
Focusing on some environmental attributes while ignoring other more harmful impacts
* example: using recycled plastic to make fast fashion. Learn more here.

No Evidence
Companies that claim to be sustainable but lack certifications 🥸
The word “sustainable” is not regulated in business, meaning any business could claim to be sustainable. That is why it is very important to check if a company has any of these popular sustainability certifications, which are third-party verifications of sustainability claims ✅







Synthetic fabrics shed microplastics duing the wash cycle, which ultimately ends up in our rivers and oceans. These bags reduces fibre shedding during washing thereby protecting your clothes, and it reliably filters microplastic fibers out before they pollute water.
Some brands that are leaders in sustainable detergent are:
A large amount of detergent can actually make your clothes more dull and stiff. Instead, use 1/2 the prescribed amount of detergent and 1/2 a cup of baking soda, which acts as a detergent booster. This will make your clothes just as clean!

Suay Sew Shop and Trashie’s Take Back Bags are a great way to recycle unwanted clothes.






The Original Circular Festival Fashion Marketplace
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